OUR STORY

Founder, former CEO of Fitlogic

CRICKET LEE

I’ve been chunky my whole life, and started sewing my own clothes at age 10 because nothing in stores fit me. By 17, I had created my own collection. That early frustration taught me something women still face today - if the system isn’t made for you, you have to make your own. I’ve spent over 25 years pushing for something different, something that actually respects the way real women live in their bodies.

Today, I get to build it with my daughter. Watching her lead this new generation with her own voice and vision is one of the greatest joys of my life. And standing beside the women in our campaign—women who are strong, beautiful, and unapologetically themselves—I feel overwhelmed in the best way.

I feel like a proud mom in every sense of the word. Not just of her, but of this company, this work, and the women it’s meant for. This isn’t a brand. It’s a vision I’ve had my whole life. I spent my career creating and launching fashion products. The last 25 years have been about bringing this technology to life. And we’re just getting started.

Creator of LittleBlackPant

NATASHA LEE

I grew up thinking that if I looked the part, I’d feel the part. I worked as a model, chasing the image, but underneath it all, I was just trying to feel safe in my own skin. I didn’t realize how much of myself I was hiding just to become what the world told me I should be. If I could speak to that girl now, I’d tell her there’s another way. One that doesn’t hurt. One built on love, not pressure. That’s why this exists: to remind other women they were never the problem.

Student

CAITLYN ELLIS

I'm a young psychology student who's got a passion for mental health. I feel like myself when I'm with friends and family. The jeans were a great way feel to feel confident and comfortable in my own skin.

Actor

NYKOL HARRIS

I'm an actress, model and content creator who embraces every curve of my body. I love showing up confidently in clothes that fit me just right. Fit, to me, means I don't have to worry about my backside showing because of my waist-to-hip ratio and these jeans made me feel sexy, seen and supported.

Mom

PAM MUSGROVE

Mother, daughter, wife! Vocalist, tennis player, card carrying Cherokee! I love wine, fast cars, shoes and CLOTHES! Most comfortable on the stage! My body is still a work in progress! Love my legs - especially in the my One Jeans that fit me!!

Concierge

JESSICA MCKNIGHT

A shy but super goofy mom of four, I fill my home with laughter while quietly dreaming big. Juggling parenting with personal growth, I work hard every day to build a better future for my family. One Jean feels great and and very comfortable for my shape.

Rancher

ALISHA SMITH

I am a nurse by trade but my heart called me to be a stay at home mom. I have a passion for animals. Ranching runs deep in my blood, it's who I am and I work hard daily on our little hobby ranch. I have always felt confident, beautiful, and powerful to be whatever I wanted to be. I feel that comes out in my style, never plain or bashful. The jeans gave me the sleek, upright fit I always looked for.

Photography by Nick Prendergast Hair & Makeup by Mary Guevara